ATNF 2025
Arlington, VA
April 15-17, 2025
Draft Agenda
Pre-Conference Workshops – Tuesday, April 15
OWNiT: Entrepreneurship in Nicotine and Tobacco
Tobacco Science Showcase: Potential YAP technologies, data, and efficacy; examination of NYTS data
Day 1 – Wednesday, April 16
Fireside Chat with Brian King, Director, CTP
Chris Greer, CEO, TMA and Brian King
Panel: Regulatory Pathway Solutions
Beth Oliva, Partner, Fox Rothschild (moderator)
Panel: Solutions Based in Science: Smoke-Free Product Standards
Rachael Schmidt, Founder, ALINC Consulting (moderator);
Panel: Correcting Consumer & Health Care Provider Misperceptions
Joe Gitchell, CEO, PinneyAssociates (moderator)
Panel: Science-Driven Solutions: Exploring Recent FDA Memoranda
Sarah Marking, Co-founder and Chief Strategy Officer, Sanova (moderator)
Day 2 – Thursday, April 17
Panel: Federal Enforcement Solutions
Liz Oestreich, Senior Vice President, Regulatory Compliance, ELIQUENT Life Sciences (moderator)
Panel: Being Compliant in an Illicit Market – What's the Way Forward?
Lillian Ortega, Owner and Chief Regulatory Compliance Strategist, WOW Solutions (moderator)
Panel: Post-Market Surveillance: Balancing Innovation While Guarding Against Unintended Consequences
Jessica Zdinak, Chief Research Officer and CEO, Applied Research and Analysis Consulting (moderator)
Panel: Incentivizing Investment in the "Ideal" Market
Stefanie Miller, Vice President External Engagement, Juul Labs (moderator)
Panel: Different Seats, Same Table: Finding Common Ground & Solutions for Adults Who Smoke
Michael Cummings; Professor, Department of Psychiatry and Behavioral Sciences, College of Medicine, Medical University of South Carolina (moderator)
